Private, non-state sports agency

National pickleball teams for the countries that don't have one yet.

We form the team, run the tournaments that select it, represent the athletes who make it, and connect it all to the longevity movement. Proven in Russia. Now scaling worldwide.

≈190of 256 countries & territories have no national pickleball team
<9 wksfrom a standing start to a funded international team
1 → 4one tennis court becomes four pickleball courts in a day
200K+Longevity InTime followers worldwide
The gap

The fastest-growing racquet sport has left most of the world without a team.

At the most recent Pickleball World Cup (Da Nang, Vietnam, 2026), 66 national delegations competed. Roughly 190 countries and territories fielded no team at all — only 3 of Africa's 54 nations took part. Many of these countries already have athletes who could compete internationally within months, converted from tennis, badminton, table tennis, beach tennis or padel. What they lack is a selection system and a funded route to a first international start.

The operating model

Five parts, one system, ready to hand to a local partner.

1

National team

Partner with existing local structures, convert courts in a day, run an open selection with a published method, send the team to its first international start within one season.

2

Tournaments

A PRO qualifying series with a growing, published prize fund; amateur events that build the funnel; regional cups that bring country programmes together.

3

Athlete representation

Standard agency contracts once a team exists, commission only on sponsorship actually secured, and scouting incentives for the next generation.

4

Sponsorship & media

One cross-network placement across every club, channel and athlete kit, sold to one category-exclusive partner. Partner money goes to the athlete trip fund.

5

Longevity layer

Pickleball is the longevity sport — playable from 8 to 80 and beyond. Longevity InTime brings the science, the audience and Longevity Forums held on court.

Proof of concept

The Russia case: built as a private initiative, in weeks — not years.

No government body had to act first. A transparent, published selection method let a small, scattered pool of athletes qualify on their own schedule.

  • CourtsExisting tennis and padel courts converted — four pickleball courts per tennis court, no construction.
  • Open selectionPRO qualifying series with a published method and prize fund; amateur tournaments feeding the funnel.
  • TeamA funded delegation formed in under nine weeks from a standing start.
  • Open to residentsForeign residents compete on equal terms — and every diaspora community becomes a sponsor conversation.

Numbers worth citing

≈74,000 followers across partner channels domestically, plus ≈50,000 more through the Longevity InTime network worldwide.

Under nine weeks to a funded international team.

One tennis court → four pickleball courts, in a single day.

Where it runs

Country programmes, then regional cups.

Once three country programmes exist in a region, the model scales sideways into a regional cup: a resort-based week, national teams meeting for the first time, streamed finals, and a story the host's tourism board wants to tell. The Indian Ocean Islands Open is the first.

Russia Madagascar Maldives Mauritius Seychelles Ghana Tunisia Your country?

● running   ○ in active outreach

Partner with us

Who we work with.

Venues & hotels

Host national qualifying games on your tennis or padel courts. Tournament traffic, media coverage and official venue status.

Federations

A ready playbook: selection method, tournament format, athlete contracts and sponsorship structure — plus experienced players and coaches.

Clubs & societies

Host a qualifying round, give your members a direct route into the national team, join our coach certification pathway.

Sponsors

A single category-exclusive placement across a whole market's clubs, channels and athlete kits — with funds going to athletes.

Part of Longevity InTime

Where sport meets longevity science.

Longevity InTime brings eight years in the longevity industry, an NVIDIA Inception membership and a worldwide audience of 200K+.

"We seek partners to co-create Longevity Forums where pickleball, its athletes, and the courts take centre stage."

Contact

Bring a national team to your country.

Country partner programme

Tell us your country, your courts, and your role. We'll send the case study and a proposed first-season plan.

Email us